This book explains how you can have a positive impact and successful income selling your advice and knowledge. Taking you from how to identify your area of expertise, to knowing your audience and taking a people before profit approach that has proven to be the key to multiple 6 and 7 figure businesses across a wide range of topics. This is the guide book that is to be used with the Expert Within Workbook that asks you the questions so you can know the answers to each of the 4 steps of the business model. The 2 together will give you the knowledge and understanding you need to start to claim your area and release your own expert within.