The Externally Focused Quest: Becoming the Best Church for the Community: Jossey–Bass Leadership Network Series

Most churches, blatantly or subtly, have an unspoken objective--"How can we be the 'best church in our community?'"--and they staff, budget, and plan accordingly. How a church answers that question determines its entire approach to its members, staff, prayers, finances, time, technology, and facilities. Becoming an externally focused church is not about becoming the best church in the community. The externally focused church asks, "How can we be the best church for our community?" That one little preposition changes everything. And that is the big question this new book from the authors of The Externally Focused Church seeks to answer.

In The Externally Focused Quest, Eric Swanson and Rick Rusaw show church leaders how to transform their churches from being internally focused to being more oriented to the community around them. They use nine big missional concepts that need to be addressed in the quest to become the best church for the community: focus, purpose, scope, missions, partnering, evangelism, systems, creativity, and outcomes. Understanding and applying the truths of each concept will provide many of the tools leaders need to take their churches on the externally focused quest. Written by the cofounders of the Externally Focused Network, this book presents a highly practical approach that gives step-by-step guidance for churches to become truly externally focused without giving up the programs that serve their members.