There is no doubt that the Kinfolk brand is defined as much by its just-so aesthetic as by its rich and varied editorial content. Both have grown and evolved under the direction of its founder and editor in chief, Nathan Williams. In The Eye, Williams turns the spotlight on the individuals who often remain behind the scenes but who give brands their identities and push our design thinking forward. The book introduces readers to 40 current and former creative directors from around the globe, featuring such visionaries as film director Spike Jonze, fashion designers Miuccia Prada and Alexander Wang, and Stefan Sagmeister, cofounder of design firm Sagmeister & Walsh. These inspiring individuals offer an in-depth look into how they've developed their eye--from the books they read to the mentors who guided them to their techniques for achieving success--and created work that has captured the imagination of generations and will continue to shape the future of visual design.