The fuel cell. After years of costly research and testing the technology is finally ready for market, and promises to be the savior of a world quickly depleting its natural resources. The fuel cell has proven to be an affordable, renewable and environmentally friendly means of feeding the world's voracious hunger for energy. With concern growing throughout the industrialized world about the continued stability of crude oil supplies and no end in sight to soaring gasoline prices, the fuel cell's entrance onto the world stage as a means for powering automobiles could not have come at a better time. Or could it? The CEOs of the world's three largest oil companies don't necessarily embrace the idea of the fuel cell replacing the internal combustion engine. Realizing that they are on the verge of losing billions in revenue, they decide to take action.