How do you create that unique experience for your business that keeps customers coming back? Isn't there some step-by-step guide that will just lead you through the process? Companies that have created, and continually offer, exceptional experiences for their customers understand that it takes the complete alignment of the Brand, Culture, and Strategy. Some apply these success principles consciously while others do it instinctually. Through business success stories, some clever analogies, and a few tales about situations that didn't go that well, The Formula for Business Success = B + C + S provides the framework to build a great organization. Create your unique B + C + S alignment by building the proper image for your current and prospective customers, developing an experience for and through your employees, and implementing tactics that drive more of the right business to your business.