Praise for The Formula
'It's rare that a book about success turns out to be such a page-turner. File The Formula away with Freakonomics or Outliers' GeekWire
'A fascinating new book' Bloomberg Businessweek
'A fun, fast, first-hand account of efforts to use big data to pull back the curtain on our collective dynamics. The Formula offers a rich tour of research on how relatively simple feedback forces channel our lives in surprising and counter-intuitive ways' Nature
'If you are currently at the top of your field, but you want to knock everyone else off the mountain, Barabási will tell you how. And if you're not quite there yet, these laws might give you something to think about on the way up' Lifehacker