The Fox Factor shows us why and how personal image will always override ration and reason. Andy Habermacher takes us through various cases of Dr Fox, where personal impact distorts our opinions (based on a famous experiment) then some Anti-Dr Fox cases, where we are negatively impacted by image, before showing cases that got away with murder. Andy Habermacher takes us through a host of underlying unconscious processes that we human beings are susceptible to, explaining why your opinion can be so easily swayed - and we do not even notice it. A fascinating insight into the unconscious processes the mind makes. Andy then gives us techniques to see through image showing us the science behind these. He finishes with tips on how to help boost your image so that you can also start to fulfil your true potential.