AN INTERNATIONAL LEADER IN MINDFULNESS PROGRAMMING: Scott Shute has a unique job as Chief Mindfulness and Compassion Officer at LinkedIn, where he is implementing his vision of changing work from the inside out by building industry-leading mindfulness programs and operationalizing compassion. His work is followed globally by other companies who see the value of cultivating mindfulness among their teams.

A SNEAKY SPIRITUAL BOOK: The Full Body Yes is the story of a Silicon Valley executive's search to be a better leader while becoming a better person. It's a book for people who are working and want more in their lives (more meaning, more development, more zest). Shute sees the workplace as equally valid of a context to develop spiritually as an ashram or monastery or retreat.

BEAUTIFULLY WRITTEN: The Full Body Yes is a narrative-driven book, telling personal stories from Scott Shute's own life and unpacking the spiritual lessons he took from them in time. He writes beautifully about his childhood and challenging teenage years on a Kansas farm, about his rapid rise up corporate ladders, and his experiences as a father.

HIGH-LEVEL CONNECTIONS: Before becoming LinkedIn's Chief Mindfulness and Compassion Officer, Scott Shute was Vice President of Global Customer Operations at LinkedIn, where he led a global team of 1,000 customer-service employees supporting 700 million network members around the world. He has developed deep and extensive connections at the highest levels in both Silicon Valley and the mindfulness community, which he will be leveraging to support the book's launch. For example, endorsements are anticipated from Jeff Weiner, former LinkedIn CEO; and mindfulness teachers Jack Kornfeld and Tara Brach.

FREQUENT TEACHER AND CONNECTOR: The author is part of several in-person and online networks that will be part of the launch, including LinkedIn itself, which has 17,000 employees. He is a frequent teacher at workshops and conferences, as well as online; for instance on Insight Timer, where Shute's teaching has had 11,000 views; and his Lynda.com course "Mindful Meditations for Work and Life" (65,000 views)

Key Marketing Points

Physical ARCs
Influencer outreach
Expecting full support from LinkedIn
LinkedIn ad campaign
LinkedIn comms team will manage interviews & podcast outreach
Additional online advertising campaign
High level business endorsements (LinkedIn, Intel, Google)
Endorsements confirmed by Sharon Salzberg, New York Times bestselling author of Real Happiness, Young Pueblo (1m Instagram followers), and the CEO of Salesforce
Mindful.org will promote to their 1 million person email list
Author lives in San Jose, California