Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a "digital business card"-the single most important online representation of your brand message. ¿In The Fundamentals of Brand SERPs for Business (hardcover edition), Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world's opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other brands leaving their online reputation to chance, now's the time to make your Brand SERP "sexy" and surpass the competition.