"The Fundamentals of Customer Service" by M.L. Ruscsak is a must-have resource for anyone looking to provide exceptional customer service. This comprehensive guide covers all the key aspects of customer service, including empathy, active listening, customer journey mapping, and digital customer service. With practical examples and expert insights from the author, this book is perfect for students and professionals alike. The book covers the basics of customer service, such as understanding customer needs and providing solutions to problems, as well as advanced techniques for building long-lasting relationships with customers. It also provides practical advice on handling difficult customers, managing customer complaints, and developing a customer-centric culture. "The Fundamentals of Customer Service" is a valuable resource for business owners, managers, and customer service representatives who want to improve their skills and drive business success. Whether you're just starting out in the field or looking to take your customer service skills to the next level, this book is an essential tool for success.