This book contains such anecdotes as these: 1) In his Answer Man column, film critic Roger Ebert answered a question by Matt Sandler about who was the world's most beautiful woman by saying that she was Indian actress Aishwarya Rai. In a later Answer Man column, a reader stated that Mr. Ebert should have answered the question by saying, "My wife." However, Mr. Ebert had a good reason for not answering the question that way: "Matt Sandler asked about women, not goddesses." 2) To advertise its Razzles candy, Mars Candy decided to use a Cleveland, Ohio, show in which comedian Ron Sweed, aka The Ghoul, hosted several mostly bad horror movies. The Ghoul criticized the candy for weeks, and the more he criticized it, the more its sales went up. In gratitude, Mars Candy delivered a case of Razzles to The Ghoul. The case of candy remained on the set of The Ghoul's show for year--unopened.