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The Future of India′s Rural Markets – A Transformational Opportunity de Kunal Sinha

The Future of India′s Rural Markets – A Transformational Opportunity

Autor Kunal Sinha
en Limba Engleză Hardback – 25 apr 2023
A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. This book maps their transformation, and shows how to realize their social and economic promise.
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Specificații

ISBN-13: 9781804558232
ISBN-10: 1804558230
Pagini: 240
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.49 kg
Editura: Emerald Publishing

Notă biografică

Kunal Sinha is an award-winning consumer foresight and strategy professional with over three decades of consulting, research and advisory experience across India, China, and Southeast Asia. A significant part of his career has focussed on unearthing insights, creating solutions for rural markets for corporates, non-profits, government, and start-ups, working with clients to shape their programs from the bottom-up; as well as teaching MBA and communications students how to design rural marketing engagements with empathy and creativity.