SME's - the future of the Global Economy...Here you will explore new insights concerning "organisational effectiveness", and the relationship of the preceding with entrepreneurial orientation, market orientation, sales force performance, and sales organisation effectiveness in Small and Medium Sized Enterprises (SME's). The foregoing represents a daunting challenge, in that these areas contain psychological as well as motivational facets, in addition to the organisational precepts. The cross-organisational implications, impacts, effects and influences are both subtle as well as profound, with the more successful enterprises employing both facets to maximize their success.