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The Get-Started Guide to M-Commerce and Mobile Technology de Zilliox

The Get-Started Guide to M-Commerce and Mobile Technology

Autor Zilliox
en Limba Engleză Paperback – 16 iul 2002
Takes you and your company through the strategic, technical, and marketing processes crucial to transforming your business into a mobile-market success story. This title offers issues like: evaluating multiple m-commerce options; adapting HTML for the possibilities and limitations of mobile device displays; and, creating HDTML and WAP pages.
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Specificații

ISBN-13: 9780814471302
ISBN-10: 0814471307
Pagini: 240
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.36 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Locul publicării:United States

Cuprins

"Introduction:
A. The origins of mobile computers
B. Why you should go mobile
1. Getting Oriented
A. The Wireless ABCs
B. Where we are now
2. The Mobile Difference
A. Advantages
B. Drawbacks
C. How the situation is changing
3. Internal Affairs--Wireless Networking
A. The shift to a wireless infrastructure
B. Your options
C. Implementing the network
4. Assessing Your Need for M-Commerce
A. Which businesses are best suited to M-Commerce
B. Deciding if your company should go mobile
C. Your many options
D. Making the choice
5. Implementing M-Commerce technology
A. General DOs and DON’Ts
B. How to adapt HTML
C. Creating an HDML page
D. Creating a WAP page
E. Security
6. Wireless Marketing
A. How to advertise your site
B. The differences between wired and wireless advertising
7. A Few Words on the Mobile Future
A. The future of mobile tech
B. Staying informed
Comprehensive Mobile Glossary"