Originally built as a Ferris wheel for the 1964-65 New York World's Fair, the Uniroyal Giant Tire sits adjacent to I-94 in Allen Park, Mich., and welcomes over 100,000 motorists to the Motor City every day. Much of this beloved landmark's history has been lost over time. With interviews from those that were there in the beginning, newly uncovered information, and never before seen photographs, historian Steven J. Frey separates truth from legend, and literally gives us an inside look at the life of America's most iconic roadside landmark and the most successful single marketing object ever made.