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The Globalization of Tourism and Hospitality: A Strategic Perspective de Tim Knowles

The Globalization of Tourism and Hospitality: A Strategic Perspective: Tourism, Hospitality and Leisure

Autor Tim Knowles, Dimitrios Diamantis, Joudalla Bey El-Mourhabi
en Limba Engleză Paperback – 31 mar 2004
The Globalization of Tourism ߢHospitality is an innovative textbook that provides a fresh insight into the strategic rationale behind the globalization of the tourism ߢhospitality industry. The book draws on the unique backgrounds of the author from different regions of the world to give a truly international perspective on the issues covered. The Globalization of Tourism ߢHospitality is an innovative textbook that provides a fresh insight into the strategic rationale behind the globalization of the tourism ߢhospitality industry. The book draws on the unique backgrounds of the author from different regions of the world to give a truly international perspective on the issues covered.
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Specificații

ISBN-13: 9781844800469
ISBN-10: 1844800466
Pagini: 321
Dimensiuni: 188 x 244 x 20 mm
Greutate: 0.64 kg
Ediția:2
Editura: South Western Educational Publishing
Seria Tourism, Hospitality and Leisure

Locul publicării:United Kingdom

Cuprins

Introduction. Tourist resorts and tourism policy. The globalisation agenda of tourism destinations. The role of tourism planning. The influences of marketing on travel, tourism & hospitality. Marketing communications. Global branding. Implications for sustainability. Competitive analysis of resorts, a strategic perspective. Institutional pressures and operational aspects of investment in tourism and hospitality. Globalization in tourism & hospitality; strategic implications. Globalization in tourism & hospitality: cost and benefits. Trends & globalization. Tourism & hospitality in Europe, Asia-Pacific and the Middle East, a review.