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The Granularity of Growth: How to Identify the Sources of Growth and Drive Enduring Company Performance de Patrick Viguerie

The Granularity of Growth: How to Identify the Sources of Growth and Drive Enduring Company Performance

Autor Patrick Viguerie, Sven Smit, Mehrdad A. Baghai
en Limba Engleză Hardback – 29 feb 2008
An in–depth examination of where business growth comes from and how companies can create and sustain it
The Granularity of Growth shows companies how to achieve sustainable growth. Powerful new insights laid out in a simple yet resilient framework make this book a must–read for any manager, executive, or entrepreneur involved in a company′s growth and survival. The Granularity of Growth provides a rigorous analytical foundation for understanding the correct approach and architecture for managing growth today across geographies and industries. Ultimately, The Granularity of Growth reveals why growth is so important for large companies, what enables certain companies to grow so spectacularly as they take both a broad and a granular view of their markets, and how this ensures that their growth comes from multiple sources in the many micro–markets in which they compete.
Patrick Viguerie (Atlanta, GA) is a Director at McKinsey & Company and leads the firm′s Strategy Practice in the Americas. Sven Smit (Amsterdam, Netherlands) is a Director at McKinsey & Company, co–leading the company′s initiatives on growth. Mehrdad Baghai (Sydney, Australia) is Managing Director of Alchemy Growth Partners, an advisory and venture firm.
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Specificații

ISBN-13: 9780470270202
ISBN-10: 0470270209
Pagini: 240
Dimensiuni: 163 x 232 x 23 mm
Greutate: 0.43 kg
Editura: Wiley
Locul publicării:United States

Public țintă

Managers, executives, and entrepreneurs.

Descriere

Praise for The Granularity of Growth
"Every manager should read this book now. I′ve benefited from its insights already and wish I′d known them earlier."
—Jorma Ollila, Chairman, Royal Dutch Shell and Nokia Oy
"In today′s global economy, a company must either exhibit growth or financially engineer a powerful value proposition; otherwise, you go backwards. This is a must–read for aspiring as well as incumbent CEOs."
—F. Duane Ackerman, Chairman Emeritus, BellSouth
"For established companies in mature markets who are looking to outperform competing sources of capital, The Granularity of Growth is a life–saver. What Viguerie, Smit, and Baghai make clear is that growth is omnipresent in every market, typically in pockets of $50 million to $200 million, all crying out for attention. There are literally millions of these pockets, and the job of managers everywhere is to get their resources extracted from the low–return pursuit of seeking market share across a flat and level plain and allocated, instead, to these rich granular opportunities."
—Geoffrey Moore, author, Crossing the Chasm, Inside the Tornado, and Dealing with Darwin
"Just simply running faster on the market share treadmill will not secure the future of your company. The Granularity of Growth shows, with typical McKinsey rigor, that where you compete is even more important than how. A great corporate strategy book with very practical applications."
—Dick Anderson, former vice chairman, BellSouth
"Very insightful and highly valuable. Viguerie, Smit, and Baghai go to more detailed lengths of analysis and offer extremely useful guidance for business strategists."
—Phil Rosenzweig, Professor of Strategy, IMD and author, The Halo Effect
"This book will change forever the way we look at growth. Contrary to popular belief, it demonstrates that good execution and market share are not the key determinants of fast growth. By emphasizing the need to dig down below the industry level to identify growth opportunities, the book is destined to become the standard reference work on growth. It deserves to be part of every thinking manager′s business library."
—Costas Markides, Robert P. Bauman Professor of Strategic Leadership, London Business School

Cuprins

Special Thanks.Acknowledgements.
Preface.
Introduction: Grow Or Go.
Part I. Your Growth Ambition.
1. A Granular World.
2. Understanding Your Company′s Performance.
3. Firing On Multiple Cylinders.
4. A Granular Company.
Part II. Your Growth Direction.
5. Firing On Momentum.
6. Firing On M&A.
7. Firing On Share Gain.
8. Mapping Your Growth Direction.
9. To Move Or Not To Move?
Part III. Your Growth Architecture.
10. The Architecture Of Growth.
11. Looking In The Mirror.
12. A Blueprint For Granularity.
13. Building Scale Platforms.
14. Cluster–Based Growth.
Conclusion. Choosing To Lead Growth.
Appendix 1. Growth And Value.
Appendix 2. Two Ways To Grow, Two Ways To Go.
Bibliography.
Index.

Notă biografică

Patrick Viguerie is a Director at McKinsey & Company and leads the firm′s strategy practice in the Americas. His work focuses on helping companiesdevelop and implement strategies for renewal and growth. Viguerie has served companies in a wide range of industries and has published a number of articles on corporate strategy issues. He holds a BA from Dartmouth College and an MBA from Harvard Business School.
Sven Smit is a Director at McKinsey&Company, coleading McKinsey&Company′s strategy practice′s initiatives on growth. He has served companies in a range of industries including telecommunications, high–tech, and media and has published a number of articles on growth. Smit holds a degree in mechanical engineering from Delft University of Technology and an MBA from INSEAD.
Mehrdad Baghai is Managing Director of Alchemy Growth Partners, a boutique advisory and venture firm in Sydney. He is coauthor of the international bestseller The Alchemy of Growth and has published a number of articles on growth. He was the coleader of the global growth practice at McKinsey&Company in the late 1990s. Baghai received a BSE from Princeton University, an MPP from the Kennedy School of Government, and a JD from Harvard Law School.

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Praise for The Granularity of Growth

"Every manager should read this book now. I've benefited from its insights already and wish I'd known them earlier." --Jorma Ollila, Chairman, Royal Dutch Shell and Nokia Oy

"In today's global economy, a company must either exhibit growth or financially engineer a powerful value proposition; otherwise, you go backwards. This is a must-read for aspiring as well as incumbent CEOs." --F. Duane Ackerman, Chairman Emeritus, BellSouth

"For established companies in mature markets who are looking to outperform competing sources of capital, The Granularity of Growth is a life-saver. What Viguerie, Smit, and Baghai make clear is that growth is omnipresent in every market, typically in pockets of $50 million to $200 million, all crying out for attention. There are literally millions of these pockets, and the job of managers everywhere is to get their resources extracted from the low-return pursuit of seeking market share across a flat and level plain and allocated, instead, to these rich granular opportunities." --Geoffrey Moore, author, Crossing the Chasm, Inside the Tornado, and Dealing with Darwin

"Just simply running faster on the market share treadmill will not secure the future of your company. The Granularity of Growth shows, with typical McKinsey rigor, that where you compete is even more important than how. A great corporate strategy book with very practical applications." --Dick Anderson, former vice chairman, BellSouth

"Very insightful and highly valuable. Viguerie, Smit, and Baghai go to more detailed lengths of analysis and offer extremely useful guidance for business strategists." --Phil Rosenzweig, Professor of Strategy, IMD and author, The Halo Effect

"This book will change forever the way we look at growth. Contrary to popular belief, it demonstrates that good execution and market share are not the key determinants of fast growth. By emphasizing the need to dig down below the industry level to identify growth opportunities, the book is destined to become the standard reference work on growth. It deserves to be part of every thinking manager's business library." --Costas Markides, Robert P. Bauman Professor of Strategic Leadership, London Business School