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The Great American Blow-Up: Puffery in Advertising and Selling de Ivan L. Preston

The Great American Blow-Up: Puffery in Advertising and Selling

Autor Ivan L. Preston
en Limba Engleză Paperback – 14 aug 1996
How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid–1970s to the present.
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Specificații

ISBN-13: 9780299152543
ISBN-10: 0299152545
Pagini: 256
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.36 kg
Ediția:Revizuită
Editura: University of Wisconsin Press
Colecția University of Wisconsin Press

Notă biografică

Ivan L. Preston is Journal Communications/Heyse Professor of Journalism and Mass Communications at the University of Wisconsin–Madison. He has been honored three times by the American Academy of Advertising, most recently by being elected its president. An expert witness and author of numerous articles on advertising law, he is the author of The Tangled Web They Weave: Truth, Falsity, & Advertisers, also published by the University of Wisconsin Press.

Descriere

How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid–1970s to the present.