The Great Digital Transformation

GERARD SZATVANYI is the founder and president of OSF Digital, a leading global commerce solutions and digital transformation company. Throughout his career as an entrepreneur and visionary, he has been a thought leader for the intersections of life and work, laying out trends and upcoming shifts in the tech industry. Szatvanyi is also the president and chief technologist at eSkill, the market leader in pre-employment testing which offers standard and customized hiring assessments. His first book, The Great Digital Transformation, guides readers through the steps to take to reimagine the way they interact with customers to enhance experiences, which can ultimately enable companies to improve their profit margins. Based in Hong Kong, Szatvanyi regularly travels the globe and shares his knowledge with up-and-coming entrepreneurs.

ACKNOWLEDGMENTS INTRODUCTION The Difference between Digitization and Digital Transformation Digital Transformation and Talent Results, Not Presence Reimagining the Customer Experience Mobile at the Center of Everything Shifting from the Internet of Things to the Commerce of Things: Enter Headless Commerce Let¿s Talk about Brick and Mortar: Creating Transactions from Experiences Virtual Space and Commerce: A How-to Guide Engagement Everywhere: TikTok, YouTube, and Building Experience-Centered Communities Capturing the Long Tail of Commerce Data and Increasing Margins Building Your Toolbox: A Set of Best Practices CONCLUSION ABOUT THE AUTHOR CONTACT ENDNOTES