The Growth Gears
Autor Art Saxby, Pete Hayesen Limba Engleză Hardback
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Specificații
ISBN-13: 9781599325897
ISBN-10: 1599325896
Pagini: 228
Dimensiuni: 157 x 234 x 20 mm
Greutate: 0.5 kg
Editura: Advantage
ISBN-10: 1599325896
Pagini: 228
Dimensiuni: 157 x 234 x 20 mm
Greutate: 0.5 kg
Editura: Advantage
Cuprins
About the Authors Introduction GEAR ONE¿INSIGHT Chapter 1: Customers Chapter 2: Competitors Chapter 3: Company Gear One Tools and Actions GEAR TWO¿STRATEGY Chapter 4: Market Chapter 5: Offerings Chapter 6: Positioning Gear Two Tools and Actions GEAR THREE¿EXECUTION Chapter 7: Resources Chapter 8: Tactics Chapter 9: Metrics Gear Three Tools and Actions Afterword Case Studies About Chief Outsiders Acknowledgments
Notă biografică
ART SAXBY is the founder, CEO, and coprincipal of Chief Outsiders, LLC, a provider of part-time marketing executives for small and midsized companies. Art received a bachelor¿s degree and an MBA in finance, going on to work with a variety of highly successful brands, such as Frito-Lay, Kellogg's, Coca-Cola, and Compaq Computers/HP. His accomplishments have earned him a reputation as an experienced professional and innovator.