In this day and age, the biggest problem most advertisers have is finding a way to reach the right people with that carefully targeted advertisement so that it will do the most good. And that is where so many of the new advertising schemes and techniques began - first with mass email and postal blitzes which were considered effective if they had a 1% return, and then as the web grew and people became more sophisticated online banner ads and sales. The latest in this emerging trend of internet-based advertising and e-commerce is the booming and still growing affiliate or associate programs which you are certain to have heard about in one form or another. Get all the info you need here.