A leading Internet polling company reported in 2010 that 43% of all searches on Google are related to searches for local services or businesses. If you are business is not showing up under Google Places then your prospects cannot find you. Google recognized this shift in search behavior and made drastic changes to their search algorithm in October of 2010. These changes by Google now make it more important than ever for local businesses to have their businesses show up on Google Places. This definitive guide to Google Places will show you to how to create and optimize your Google Places listing for free. In this book, you will learn: .The Yellow Pages Are Dead .Some internet history that has led to the creation of Google Places .What Google Places is .Why you should be concerned about using Google Places .What the benefits and features are that Google Places offers to you .How to claim your Google Places listing."