The Handbook for Focus Group Research
Autor Thomas L. Greenbaumen Limba Engleză Paperback – 7 ian 1998
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Specificații
ISBN-13: 9780761912538
ISBN-10: 0761912533
Pagini: 280
Dimensiuni: 152 x 229 x 19 mm
Greutate: 0.43 kg
Ediția:Revised
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
ISBN-10: 0761912533
Pagini: 280
Dimensiuni: 152 x 229 x 19 mm
Greutate: 0.43 kg
Ediția:Revised
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
Recenzii
"Always the leader in spotting crucial trends, Thomas L. Greenbaum was the first professional focus group moderator to speak out and give a wake-up call to the qualitative research industry about the sweeping implications of video conferencing technology. . . . His writing provides a comprehensive exposition on how to optimize this important development with solid tips and recommendations for client users and moderators."
Cuprins
Focus Groups
An Overview
Research Decisions
Maximizing the Effectiveness of Focus Group Research
Common Mistakes in Focus Groups
The Moderator
Focus Groups and the Technology Revolution
Controlling the Costs of Focus Group Research
New Moderating Techniques
Global Focus Groups
Litigation Focus Groups
Focus Groups with Physicians
Focus Group Trends
Effective Management of Field Services and Recruiting
Threats to the Focus Group Industry
A Career as a Moderator
Building a Business Moderating Focus Groups
The Role of the Facility
An Overview
Research Decisions
Maximizing the Effectiveness of Focus Group Research
Common Mistakes in Focus Groups
The Moderator
Focus Groups and the Technology Revolution
Controlling the Costs of Focus Group Research
New Moderating Techniques
Global Focus Groups
Litigation Focus Groups
Focus Groups with Physicians
Focus Group Trends
Effective Management of Field Services and Recruiting
Threats to the Focus Group Industry
A Career as a Moderator
Building a Business Moderating Focus Groups
The Role of the Facility
Descriere
Thomas Greenbaum provides the latest information on conducting effective focus groups in this revised edition of The Handbook for Focus Group Research. New chapters discuss: the technology revolution, including video conferencing and the Internet; the globalization of focus groups; the physician and general practitioner focus group; and what to do about the persistent weaknesses in the focus group process caused by ineffective management of field services, unacceptable recruiting, lack of thoroughness in rescreening and lack of professionalism in general.