The Handbook of Business Discourse
Editat de Francesca Bargiela-Chiappinien Limba Engleză Hardback – 30 apr 2009 – vârsta de la 22 ani
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Specificații
ISBN-10: 0748628010
Pagini: 528
Dimensiuni: 180 x 37 x 251 mm
Greutate: 1.03 kg
Ediția:New.
Editura: EDINBURGH UNIVERSITY PRESS
Locul publicării:United Kingdom
Notă biografică
Francesca Bargiela-Chiappini has published widely on business discourse. She is currently working as an independent researcher.
Descriere
The Handbook of Business Discourse is the most comprehensive overview of the field to date. It offers an accessible and authoritative introduction to a range of historical, disciplinary, methodological and cultural perspectives on business discourse and addresses many of the pressing issues facing a growing, varied and increasingly international field of research. The collection also illustrates some of the challenges of defining and delimiting a relatively recent and eclectic field of studies, including debates on the very definition of 'business discourse'. Part One includes chapters on the origins, advances and features of business discourse in Europe, North America, Australia and New Zealand. Part Two covers methodological approaches such as mediated communication, corpus linguistics, organisational discourse, multimodality, race and management communication, and rhetorical analysis. Part Three moves on to look at disciplinary perspectives such as sociology, pragmatics, gender studies, intercultural communication, linguistic anthropology and business communication. Part Four looks at cultural perspectives across a range of geographical areas including Spain, Brazil, Japan, Korea, China and Vietnam. The concluding section reflects on future developments in Europe, North America and Asia.