What do you call the situation of a physician that accept insurance or Medicare, employed or an independent contractor, and feels that reimbursement continues to decline unfairly, while unable to take action to change the situation? I call it a "job misfit," this is the seed that carries the risk of evolving into a burn out syndrome. This comprehensive book is a must investment in the career of physicians, and their families; it is likely to pay dividends for years to come in a much better quality of life and productivity. This is a must read for physicians' spouses and partners. You may have thought you knew the physician you sleep next to very well. But we assure you, you did not If you are a CEO or executive, health care consultant, a manager in a health care facility or organization, a health insurance strategist, or a politician; and you have the gut feeling that the tools available for you to thrive are not working out... I can help you serve your clients (the patients) to the level that your conscious dictate. The first step is to understand the problem. This is what this book is about Once you have the problem dissected it is your nature and skill to develop your own, situation unique, strategies to maximize your return on investment in your most valuable assets: The Physicians; not the hospital building or the state of the art MRI. "The Healthcare CEO" series addresses your needs You are sophisticated, educated, capable and dedicated; this is why you are the CEO, the manager, the executive or consultant. This is why this series is so different, but the right one for you. I present you with a collection of building blocks; each of them is a unique concept by itself. Each one of them can be plugged into your organization independently and make a difference. Yet you can build an amazing structure from the ground up using all these building blocks. It is you, the CEO, the chief engineer of your company's culture structure that can decide which blocks, when, and how.