The Holy Grail of Retail is a comedic take on the ins and outs of the retail industry from an insider's point of view. Everyone loves a good mall crawl. But the idea of using sound shopping etiquette as a tool to get good deals and catch those awesome sales has never been discussed...until now. So before you enter the holiday sales arena to spend another penny on this season's must-haves every wife, mom, student and fashionista should know the ground rules. Welcome to the real secret to bargain hunting. Welcome to shopping at its highest form. Welcome to the Holy Grail of Retail.