Enter the customer experience revolution. In a now saturated market, a business owner's primary concern has turned to customer attention and loyalty. Customers these days are spoilt for choice, starving for attention and want their needs met... and fast. Understanding your customers' needs and desires is now the competitive playground. Back this up with 'celebrity' status team members and you have a recipe for success. In The Hospitality Survival Guide, we give you all the components to thrive in this competitive space. Whether you're just starting out or simply ready to take your business to the next level, this book will help you establish, operate and succeed in your hospitality business. With more than 15 years industry experience, business mentoring, rubbing shoulders with the industry greats and specialising in marketing, Joshua Clifton guides you step by step through this whole process. He details how to create unrivalled customer experiences in hospitality and paves the way to your future success.