This book presents a recent framework proposed to understand how attitudes towards artificial intelligence are formed. It describes how the interplay between different variables, such as the modality of AI interaction, the user personality and culture, the type of AI applications (e.g. in the realm of education, medicine, transportation, among others), and the transparency and explainability of AI systems contributes to understand how user's acceptance or a negative attitude towards AI develops. Gathering chapters from leading researchers with different backgrounds, this book offers a timely snapshot on factors that will be influencing the impact of artificial intelligence on societies