The Importance of Walking explores how elite athletes and world-class performers are made, not born. Based on a true story, the main character's passion for tennis explodes into his life from a glowing television screen in the summer of 1977 as Bjorn Borg is reaching the height of his powers at Wimbledon. With the help from a mystical and charismatic farmer named Finn, he discovers the real challenge to reaching elite performance is contained in the neurons in his brain. We follow his path from Ireland to California to Monte Carlo as he searches for his greatest performance on the tennis court. With Finn's guidance, he learns how outside circumstances can help him or slow him down. His response to fear and failure, the refinement of skill through practice and his hard-wired desire to control the future create a fascinating mix of challenges to reaching his potential. When he masters the elements of elite athletic performance, he realizes that what's true for sport is true for everything. The Importance of Walking begins with the spark of motivation and ends in the delicious but elusive Zone. He starts as an inept beginner and collects valuable lessons on his journey to his best performance: Motivation, Preparation, Compromise, Fear, Failure, Delusion, Belief and the Quest for Control The Importance of Walking is a story for anyone who dreams of greatness but doesn't know where to start.