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The Impossible Advantage: Winning the Competitive Game by Changing the Rules de Wolfram Wördemann

The Impossible Advantage: Winning the Competitive Game by Changing the Rules

Autor Wolfram Wördemann, Andreas Buchholz, Ned Wiley
en Limba Engleză Hardback – 15 ian 2009
The Impossible Advantage introduces readers to four powerful strategies that enable any company to shake and change the rules, turn competitors into followers and achieve improbable growth targets. The book is filled with real life examples to illustrate how single players can change the rules of the game. .
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Specificații

ISBN-13: 9780470717127
ISBN-10: 0470717122
Pagini: 220
Dimensiuni: 169 x 230 x 21 mm
Greutate: 0.45 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Corporate managers responsible for market success (from multinational companies to SME, from CEO s to entry level product managers), managers from the advertising industry and the entire marketing community. Students and professors of economics, business administration, marketing, communications and advertising will use the book as related reading.  
No technical business knowledge required. The book is sophisticated enough for a CEO and yet accessible enough for a university student.