What makes a quality burger chain? A quality sushi chef? A quality golfer? What makes a quality life for each of us? THE IMPROVEMENT AXIOM is a simple, practical and powerfully universal framework that cuts through the noise of modern life. With brevity and precision, it clarifies the deeply personal and yet widely misunderstood concepts of success, excellence and quality. By drawing upon real-world insights from the worlds of sports, business and fine cuisine, the four key principles within this book can help to answer the most elusive of questions, no matter what your chosen craft.