NEW - UNLEASH YOUR CREATIVITY After 30 years of writing for a living, and having published over 30 Kindle books, I now reveal my most precious secret: The Five Step Formula for Writers and Books Publishers. The formula has served me well for three decades. You can use it when writing a new book, short-story, article, research paper, advertisement, or any other form of creative writing -fiction & non-fiction. Apply it to determine your books niche, keywords, theme, title, and table of contents, as well as your promotional and marketing strategy. And if youre writing fiction, it is ideal for creating characters, plots and subplots, settings, descriptions, dialogues, narrations, etc. Spread your creative wings and try it out T A B L E O F C O N T E N T S *FOREWORD: GENESIS OF THIS BOOK Genesis of this book Learning the basics In search of a general formula Useful tool for writers and publishers *CHAPTER 1: BASIC PRINCIPLES OF CREATIVITY 1.1: Defining creativity 1.2: Defining creative ideas 1.3- Creativity in a nutshell *CHAPTER 2: THE PROCESS OF CREATIVE THINKING 1.1- The great mystery story 1.2- Steps of creative thinking 1.3- The role of curiosity 1.4- Creative thinking in a nutshell *CHAPTER 3: HELMHOLZS THREE-PHASE MODEL 3.1 -The conception of "happy ideas" 3.2- Helmholtz's three-phase model 3.3- Helmholtzs model in a nutshell *CHAPTER 4: POINCARES FOUR-PHASE MODEL 4.1- Poincare s four-phase model 4.2- Poincare on illumination 4.3- Poincares model in a nutshell *CHAPTER 5: WALLAS AND THE ART OF THOUGHT 5.1- Phases of the Art of Thought 5.2- The four- stage model 5.3- The Art of Thought in a nutshell *CHAPTER 6: YOUNGS TECHNIQUE FOR PRODUCING IDEAS 6.1- Principles of idea production 6.2- Youngs five-step model 6.3- Youngs technique in a nutshell *CHAPTER 7: HOW EINSTEIN GOT HIS BIGGEST IDEA 7.1- The last two weeks of the process 7.2- An enlightening testimony 7.3- Einsteins five-step formula 7.4- Einsteins five steps in a nutshell *CHAPTER 8: STEP ONE - BASIC RESEARCH (DATA GATHERING) 8.1- On keeping the right attitude 8.2- On gathering the basic information 8.3- How to apply the first step 8.4- On knowing your subject 8.5- On keeping a written record 8.6- Step One in a nutshell *CHAPTER 9: STEP TWO - COMBINATORY PLAY 9.1- Einsteins Combinatory Play 9.2- Hills synthetic and creative imaginations 9.3- Youngs digestive process 9.4- Jungs association method 9.5- Mindmapping 9.6- Brainstorming 9.7- Interrupted reading 9.8- On reaching saturation 9.9- Step Two in a nutshell *CHAPTER 10: STEP THREE - INCUBATION 10.1- Wallas: Basic steps of incubation 10.2- Young: Activating the unconscious 10.3- Einsteins incubation methods 10.4- Other relevant testimonials 10.5- Step Three in a nutshell *CHAPTER 11: STEP FOUR - ILLUMINATION 11.1- Famous eureka moments 11.2- Famous literary aja moments 11.3- Highsmith on the "germ of a story" 11.4-How ideas appear 11.5- The power of dreams 11.6- Stevensons Dr. Jekyll and Mr. Hyde 11.7- Mary Shelleys Frankenstein 11.8- Coleridges Kubla Kan 11.9- The stuff that dreams are made of 11.10- Characteristics of illumination 11.11- Separate the wheat from the chaff 11.12- Step Four in a nutshell *CHAPTER 12: STEP FIVE - PRODUCING YOUR NEW IDEA 12.1- Einstein: From first draft to manuscript 12.2- Young: Putting your idea to work 12.3- On writing the first draft 12.4: Time to sit down and write 12.5- On Einsteins final manuscript 12.6- H. P. Lovecrafts writing tips 12.7- John Steinbecks writing tips 12.8- Millers writing commandments 12.9- Step Five in a nutshell *CHAPTER 13: APPLY THE FORMULA DO IT NOW 13.1- The more you practice, the easier it gets 13.2- Importance of trial and error *ABOUT THE AUTHOR"