The Innovation Formula: The 14 Science–Based Keys for Creating a Culture Where Innovation Thrives
Autor Dr. Amantha Imberen Limba Engleză Paperback – 26 mai 2016
> --Seth Godin, author of What To Do When It's Your Turn
TAP INTO THE POWER OF SCIENTIFIC RESEARCH TO TRANSFORM YOUR BUSINESS INTO ONE WHERE INNOVATION FLOURISHES
The Innovation Formula offers a wealth of science-based strategies to create a culture where innovation thrives. From best-selling author and innovation psychologist Dr Amantha Imber, this resource will help you to improve innovation at an individual, team, leadership and organisation level. Through 14 interconnected scientific strategies, this practical guide reveals the research behind each strategy, shows how your company can implement them effectively, and includes examples from leading companies applying these principles.
This results-based, easy-to-implement guide will show you how to:
- make your company a safe place to fail in order to encourage innovation
- understand the science behind a successful innovative culture shift
- put in place the key elements that foster organisation-wide creativity
- implement proven strategies that are based on evidence, not feelings.
With The Innovation Formula as your guide, you can use science to create an organisation that succeeds by driving growth and maintaining relevance through innovation.
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Specificații
ISBN-10: 0730326667
Pagini: 240
Dimensiuni: 153 x 227 x 14 mm
Greutate: 0.27 kg
Editura: Wiley
Locul publicării:Melbourne, Australia
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Public țintă
- The primarytargetmarket for this book is managers at all levels who have the need or desire to drive innovation in their organisation. They know that innovation is critical for driving growth and maintaining relevance (and it is probably even a core value or strategic pillar of their organisation), but they are overwhelmed by all the varying points of view and opinions on innovation. They are looking for a definitive, results–based, practical and easy–to–implement approach. They want something that is evidence–based rather than gimmick– or guess–based.
- The secondarytarget market is innovation champions . These are employees with no managerial responsibility, but who are passionate about driving innovation within their team or organisation. They recognise that innovation can be driven from the bottom up, and want some practical strategies to help them do this.