Cantitate/Preț
Produs

The Innovation Machine

Autor Dr Rolf Wentz
en Limba Engleză Paperback
Innovation is critical for the survival of any enterprise. But most company leaders are still dissatisfied with the innovation management of their companies. Why is it so? In order to launch successful innovations like a high-performance machine on a sustainable basis, most companies have to transform themselves. What they need is an innovation management system whose components are consistent and, preferably, self-reinforcing. Vision, objectives, strategy, culture, process, structure & systems and competencies must be aligned. This book demonstrates how the worlds best innovators such as Apple, Google, Microsoft, IBM, Toyota, Amazon, GE, Procter & Gamble, Samsung, BMW, 3M etc., which the author calls innovation machines, succeed at this. By means of various case studies and based on his own practical experience, the author describes how the use of the innovation management system will make your company successful, and he lays out the change management to transform your firm into an innovation machine. In doing this, he uses storytelling and the vivid language of a practitioner. The conclusions and main indicated actions at the end of each chapter plus worksheets and checklists support the practitioner in the implementation. Praise for "Die Innovationsmaschine" (German edition): Rolf-Christian Wentz is exceptionally successful at describing his insights concerning the topic of innovation management ... and at deriving from them practical indicated actions." (translated from German) GPRA -Society of Public Relations Agencies"
Citește tot Restrânge

Preț: 22838 lei

Nou

Puncte Express: 343

Preț estimativ în valută:
4372 4763$ 3668£

Carte disponibilă

Livrare economică 28 noiembrie-12 decembrie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781478204169
ISBN-10: 1478204168
Pagini: 410
Dimensiuni: 152 x 229 x 21 mm
Greutate: 0.54 kg
Editura: CreateSpace Independent Publishing Platform