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The Innovation Secrets of Steve Jobs de Carmine Gallo

The Innovation Secrets of Steve Jobs

Autor Carmine Gallo
en Limba Engleză CD-Audio – 31 iul 2012
Now in paperback—the “Think Different” approach to innovation based on the guiding principles and enduring legacy of Apple’s legendary CEO Steve Jobs.
Celebrating the life and legacy of one of the most influential innovators of all time,The Innovation Secrets of Steve Jobshas become a landmark in the field, as powerful and inspirational as the man himself. This essential guide shows you how to apply Steve Jobs’s seven principles of innovation to any field, dream, or endeavor.
For Jobs, Apple’s slogan “Think Different” was more than a marketing tool. It was a way of life—a powerful, positive, game-changing approach to innovation that you can use to unlock your creative potential, turn your passions and ideas into revolutionary products, and captivate your customers by doing what you love. These innovation secrets, like Steve Jobs himself, will continue to inspire, challenge, and motivate us all for generations to come.

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Specificații

ISBN-13: 9781743103623
ISBN-10: 174310362X
Ediția:Unabridged ed
Editura: Bolinda Publishing

Cuprins

Acknowledgments          ix
Preface                          xi
Introduction: What the World Needs Now is More Jobs--Steve Jobs     xv
Chapter 1: What Would Steve Do?                       1
Principle 1: Do What You Love
Chapter 2: Follow Your Heart                15
Chapter 3: Think Differently About Your Career        25
Principle 2: Put a Dent in the Universe
Chapter 4: Inspire Evangelists                      45
Chapter 5: Think Differently About Your Vision         61
Principle 3: Kick-Start Your Brain
Chapter 6: Seek Out New Experiences         81
Chapter 7: Think Differently About How You Think          93
Principle 4: Sell Dreams, Not Products
Chapter 8: See Genius in Their Craziness            105
Chapter 9: Think Differently About Your Customers        125
Principle 5: Say No to 1,000 Things
Chapter 10: Simplicity is the Ultimate Sophistication          137
Chapter 11: Think Differently About Design                     155
Principle 6: Create Insanely Great Experiences
Chapter 12: We're Here to Help You Grow               175
Chapter 13: Think Differently About Your Brand Experience    185
Principle 7: Master the Message
Chapter 14: The World's Greatest Corporate Storyteller           199
Chapter 15: Think Differently About Your Story          209
One More Thing...Don't Let the Bozos Get You Down       219
Notes           223
Index           237

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Now in paperback—the “Think Different” approach to innovation based on the guiding principles and enduring legacy of Apple’s legendary CEO Steve Jobs.
Celebrating the life and legacy of one of the most influential innovators of all time, The Innovation Secrets of Steve Jobs has become a landmark in the field, as powerful and inspirational as the man himself. This essential guide shows you how to apply Steve Jobs’s seven principles of innovation to any field, dream, or endeavor.
For Jobs, Apple’s slogan “Think Different” was more than a marketing tool. It was a way of life—a powerful, positive, game-changing approach to innovation that you can use to unlock your creative potential, turn your passions and ideas into revolutionary products, and captivate your customers by doing what you love. These innovation secrets, like Steve Jobs himself, will continue to inspire, challenge, and motivate us all for generations to come.