Cantitate/Preț
Produs

The Innovation Wave – Meeting the Corporate Challenge

Autor B Von Stamm
en Limba Engleză Hardback – 21 noi 2002
Focusing on the future challenges companies face in being continously innovative, this book is based on a combination of world class talks given at the Innovation Exchange (IE) conference in November 2001. Through interviews with various companies, the book identifies the best and worst practices in innovation strategy. Three main topics are discussed in detail: trends, challenges, and paradoxes. Utilizing practical and academic knowledge, with a strong reliance on real-world applicability, the book will help readers build innovation performance into their companies.
Citește tot Restrânge

Preț: 43072 lei

Preț vechi: 46817 lei
-8% Nou

Puncte Express: 646

Preț estimativ în valută:
8243 8553$ 6890£

Carte tipărită la comandă

Livrare economică 15-29 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780470847428
ISBN-10: 0470847425
Pagini: 224
Dimensiuni: 157 x 235 x 20 mm
Greutate: 0.48 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

CEOs, MDs and Senior Managers concerned with Innovation as Company–wide Initiatives as well as Line Managers with Departmental Responsibility; Complementary Reading for Advanced Management Courses such as MBAs

Cuprins


Descriere

Innovation is one of those rare business topics that equally affects companies both large and small. Failure to innovate will ultimately lead to company failure while successful innovation marks out the successful companies of today and tomorrow. It takes an estimated 3000 raw ideas for one winning product to emerge in the marketplace.