The Innovation Wave – Meeting the Corporate Challenge
Autor B Von Stammen Limba Engleză Hardback – 21 noi 2002
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Specificații
ISBN-13: 9780470847428
ISBN-10: 0470847425
Pagini: 224
Dimensiuni: 157 x 235 x 20 mm
Greutate: 0.48 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 0470847425
Pagini: 224
Dimensiuni: 157 x 235 x 20 mm
Greutate: 0.48 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
Public țintă
CEOs, MDs and Senior Managers concerned with Innovation as Company–wide Initiatives as well as Line Managers with Departmental Responsibility; Complementary Reading for Advanced Management Courses such as MBAsCuprins
Descriere
Innovation is one of those rare business topics that equally affects companies both large and small. Failure to innovate will ultimately lead to company failure while successful innovation marks out the successful companies of today and tomorrow. It takes an estimated 3000 raw ideas for one winning product to emerge in the marketplace.