The Innovative Lean Machine: Synchronizing People, Branding, and Strategy to Win in the Marketplace
Autor Jr., Anthony Sgroien Limba Engleză Hardback – 26 sep 2014
The book demystifies theory with examples of the various visual tools any organization can rely on during the idea generation, product development, and branding processes. Filled with easy-to-follow graphics, charts, and tables, the text provides a simple, yet effective, series of visual frameworks that readers can immediately apply with little or no difficulty.
Describing how to ensure your business planning reflects what is most valuable to your customers, this resource presents the insights of a creative thought process that drives innovative solutions. It considers the key aspects of Lean that can help you drive innovation in the development of your organization’s branding, strategy, and in the selection and management of its people. It also includes discussions on the characteristics of highly effective and trustworthy people.
After reading this book, you will better understand how to use Lean tools to build a stronger brand, build better market strategies, and identify and retain effective people. You will also gain an understanding of what it takes to align all organizational activities to ensure maximum value for your customers while relentlessly driving out waste.
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Specificații
ISBN-13: 9781482245271
ISBN-10: 1482245272
Pagini: 264
Ilustrații: 104 black & white illustrations
Dimensiuni: 178 x 254 x 20 mm
Greutate: 0.64 kg
Ediția:1
Editura: Taylor & Francis
Colecția Productivity Press
Locul publicării:Oxford, United Kingdom
ISBN-10: 1482245272
Pagini: 264
Ilustrații: 104 black & white illustrations
Dimensiuni: 178 x 254 x 20 mm
Greutate: 0.64 kg
Ediția:1
Editura: Taylor & Francis
Colecția Productivity Press
Locul publicării:Oxford, United Kingdom
Public țintă
Professional Practice & DevelopmentCuprins
An Effective Business. Branding: Creating And Sustaining A Credible And Reputable Source. Visual Branding. Being First. Brand Focus. Effective Brand Communication. Brand Credentials. Effective People: Identify and Empower Them. The Cross-Functional Entrepreneur. Competence and Character: The Core of Trust and Leadership. Tools and Purpose. Strategy: Keep It Consistent with the Brand. Visual Strategy. A Qualitative View of Strategy. A Quantitative View of Strategy. A Study of Function and Emotion. Putting It All Together. Building Effective Teams. Aligning Business Activities.
Notă biografică
Anthony Sgroi, Jr., is a broadly experienced innovative thinker with a rare combination and proven track record in the disciplines related to customer fulfillment. Mr. Sgroi is highly experienced in the fields of engineering, manufacturing, and law, with a strong understanding of marketing and business strategy. He has considerable experience in defining value-added customer offerings utilizing the principles of Lean product development.
Mr. Sgroi has worked for many well-known companies in the areas of product development. He has developed a multitude of products that are currently on the market today. Mr. Sgroi began his career in the areas of product design and procurement. After successfully launching several products, he decided to broaden his skill set by studying business, where he acquired a strong interest in marketing and strategy. This understanding allowed him to make strong contributions across the various disciplines of business. Understanding the level of importance and to differentiate himself further, Mr. Sgroi successfully passed the patent bar, where he is admitted to practice before the US Patent and Trademark Office regarding patent matters. He is the holder of numerous patents, with several pending in the areas of compressed butane lighters, hydrogen generating devices for fuel cells, and various inventions related to cleaning tools.
Mr. Sgroi has several forms of hands-on experience and multiple degrees from the University of New Haven in West Haven, Connecticut. His degrees are in physics and mechanical engineering, and he graduated magna cum laude. He also holds a master’s degree in business administration. He is the author of The Innovative Lean Enterprise.
Mr. Sgroi has worked for many well-known companies in the areas of product development. He has developed a multitude of products that are currently on the market today. Mr. Sgroi began his career in the areas of product design and procurement. After successfully launching several products, he decided to broaden his skill set by studying business, where he acquired a strong interest in marketing and strategy. This understanding allowed him to make strong contributions across the various disciplines of business. Understanding the level of importance and to differentiate himself further, Mr. Sgroi successfully passed the patent bar, where he is admitted to practice before the US Patent and Trademark Office regarding patent matters. He is the holder of numerous patents, with several pending in the areas of compressed butane lighters, hydrogen generating devices for fuel cells, and various inventions related to cleaning tools.
Mr. Sgroi has several forms of hands-on experience and multiple degrees from the University of New Haven in West Haven, Connecticut. His degrees are in physics and mechanical engineering, and he graduated magna cum laude. He also holds a master’s degree in business administration. He is the author of The Innovative Lean Enterprise.
Recenzii
Tony Sgroi's new book is well organized, well written, and well worth reading. It's the only book I know that documents everything you need to do to build a successful company: brand, people, and strategy.
—Al Ries, Legendary Branding Strategist, Bestselling Author, and Originator of the Concept of Positioning
Tony Sgroi presents the key drivers for a winning company. By following his creative frameworks for building a recognized brand, developing a strong market strategy, and selecting great people to drive innovation, consumers will beat a path to your door.
—Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
The Innovative Lean Machine describes an insightful and very practical approach to developing the front-end market / branding strategy for your firm. The most difficult challenge in optimizing the new product development process is gaining a deep and empathic understanding of your market and your customer. This highly readable book provides unique and valuable tools to accomplish this goal. An excellent addition to your Lean enterprise bookshelf.
—Ron Mascitelli, PMP, Author of Mastering Lean Product Development
Tony Sgroi's new book hits it out of the park. His path to branding, marketing, and strategy is methodical and on target. Tony strikes at core necessities required in building a successful company. This is the 'how-to' branding and strategy manual!
—Rick Constantine, Vice President of Marketing & Global Business Unit Leader, Acme United Corporation
—Al Ries, Legendary Branding Strategist, Bestselling Author, and Originator of the Concept of Positioning
Tony Sgroi presents the key drivers for a winning company. By following his creative frameworks for building a recognized brand, developing a strong market strategy, and selecting great people to drive innovation, consumers will beat a path to your door.
—Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
The Innovative Lean Machine describes an insightful and very practical approach to developing the front-end market / branding strategy for your firm. The most difficult challenge in optimizing the new product development process is gaining a deep and empathic understanding of your market and your customer. This highly readable book provides unique and valuable tools to accomplish this goal. An excellent addition to your Lean enterprise bookshelf.
—Ron Mascitelli, PMP, Author of Mastering Lean Product Development
Tony Sgroi's new book hits it out of the park. His path to branding, marketing, and strategy is methodical and on target. Tony strikes at core necessities required in building a successful company. This is the 'how-to' branding and strategy manual!
—Rick Constantine, Vice President of Marketing & Global Business Unit Leader, Acme United Corporation
Descriere
Businesses require three optimized core components to run effectively: strategy, effective people, and branding. This book uses Lean principles along with graphics, charts, and tables to explain these three important components for every business. It presents a series of visual frameworks that allow readers to readily apply the format with little or no difficulty. With the aid of many examples, illustrations, tables, and graphics, the book details methods for transforming any business into a more effective business.