As a 20 plus year Napa Valley wine industry veteran, I wrote this concise book to give wine enthusiasts a real behind the scenes look into the world of winemaking and the decisions wineries must make in planning their wine label designs. I share stories from years of working at several of Napa Valley's well known wineries. A wine label can tell you a lot about the product inside the bottle. I explain what all required and non-required items that appear on US wine labels mean to you the wine drinker. It is my hope that it will only further enhance your enjoyment and make your wine shopping experience an easier one.