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The Insight Discipline – Crafting New Marketplace Understanding that Makes a Difference de Liam Fahey

The Insight Discipline – Crafting New Marketplace Understanding that Makes a Difference: American Marketing Association

Autor Liam Fahey
en Limba Engleză Paperback – 2 aug 2020
In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.
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Specificații

ISBN-13: 9781839827334
ISBN-10: 1839827335
Pagini: 424
Dimensiuni: 152 x 229 x 23 mm
Greutate: 0.57 kg
Editura: Emerald Publishing
Seria American Marketing Association

Notă biografică

Liam Fahey is co-founder and executive director of Leadership Forum, Inc. and the creator and leader of its Intelligence Leadership Forum. He has been a faculty member at Northwestern University's Kellogg School of Management and Boston University, and he now serves as Professor of Management Practice at Babson College, USA.