Effective true innovation is key for companies depending on new product introductions. Hundreds of book have been written on the topic how to make these organization effective and controlable. This book takes a radical different approach on the topic and shows with a bottom up approach true new insides, ready to use tomorrow in your practice. It explains why some teams are effective and other teams, taking the same approach, will fail by definition. If you are ready for a step change in your current experience and want to know how to evaluate team competence vs. individual competence, setup an effetive team, how to to train them and to manage them you have the rigth book in your hand to read!