The President of the United States, the Chief Executive of a Fortune 500 company, and the mother of an eight year old Cub Scout are each in a position of leadership. But how do you develop those special qualities that bring success as a leader? To answer this important question, Peter Burwash interviewed thousands of workers and managers in the world's best companies. The Key contains the revealing and inspiring results of his research in two sections: The 12 universal Principles of Great Service Companies and The 25 Universal Qualities of Great Leaders. The Key shows clearly and simply how to achieve outstanding service and effective leadership in both your professional and personal life.