The Key is a short read that takes us on a journey with Robert as he faces the challenges of operating his business as an insurance broker. Reeling from confronting multiple challenges, Robert stumbles into an old friend that offers somewhat surprising but welcomed insight inspired from a shared source. In this age of accelerated change creating complexity, finding a way forward may involve avoiding the latest fad and looking to established business tenets. Insurance brokers will readily empathize with the characters of the book while learning: -The 4Cs of Customers - a framework for bulletproofing your customer service.-The Secret being embraced by successful brokerages doubling profits on existing business.-The single Question you can use to focus you and your brokerage's attention to making a meaningful difference to customers and staff.