The King's Baker is a metaphoric business story proving that even in medieval times, business leaders had to innovative to stay competitive. This light-hearted story, written for business schools, educators, principals, mid- to top-level executives and CEOs, is meant to start the thought process when it comes to innovation and new ideas. Baker Bernard, otherwise known as The King's Baker, is on a quest to reestablish his greatness as the top baker in the king's annual competition. However, challenges arise when tastes begin to shift in the kingdom, and as his ranking slips, Bernard finds himself struggling to recapture first place. His dilemma is typical of leaders who fail to anticipate and recognize the end of a life cycle-both organizationally and personally. In this book, Bernard's recipe for success is passed on to you.