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The Language of Advertising: Major Themes in English Studies: Major Themes in English Studies

Editat de Guy Cook
en Limba Engleză Hardback – 30 oct 2007
Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. Its seductive and controversial quality has attracted consistent and intense attention across a range of academic disciplines including linguistics, media studies, politics, semiotics, and sociology.
The reasons for this academic interest are far from superficial. The study of advertising brings together many of the key social and political issues of our time: the new capitalism; globalization; overconsumption and the environment; cultural and individual identities; and the communications revolution. It provides insight into the ideologies and values of contemporary societies.
Advertising’s creative use of language makes it a particularly rich site for language and discourse analysis. Operating in all media and exploiting the interaction between word, sound, and image, it provides a key location for studies of multimodal communication. Simultaneously poetic and commercial, it raises questions about the nature of creativity and art.
Ever since the intensification of advertising in the 1950s, leading scholars have analysed its use of language. This new four-volume Routledge Major Work brings together for the first time the most seminal and controversial works, allowing users to obtain a wide and inclusive view of this rewarding topic. It will be welcomed by scholars and other researchers in the field as an invaluable ‘mini library’ on the language of advertising.
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Specificații

ISBN-13: 9780415412155
ISBN-10: 0415412153
Pagini: 1656
Dimensiuni: 156 x 234 mm
Greutate: 3.22 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Major Themes in English Studies

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Descriere

A new Major Work in the Routledge Major Themes in English Studies series, this is a five-volume collection of cutting-edge and canonical research about the language of advertising.