This book identifies both the general and specific laws and regulations that apply to the advertising of products and services in Ireland. Divided into two parts, the first section focuses on law, regulation, and the other key issues to be considered when advertising generally, such as consumer protection and contract law. The second section contains chapters on specific advertising law, regulations, and codes of practice imposed on certain industries or services, including financial services, solicitors, and alcohol advertising. The book focuses particularly on recent and little-known developments not covered in other legal texts. The Law of Advertising in Ireland will have global appeal, as it is applicable to any company, whether located in Ireland or not, whose advertisements will be visible to individuals within Ireland (including online). Subject: Advertising Law, Company Law, Commercial Law, Consumer Law, Irish Law]