Transform your website, e-mail, social media, and overall online marketing strategy! Get closer to your target prospects and clients in ways that are proven and meaningful to buyers of legal services. Choose a mix of tools that will measurably move the needle using the advice in The Lawyer¿s Guide to Marketing on the Internet, Fourth Edition. Look inside to learn about:

• Internet marketing strategies and how to build your own plan
• Content marketing that targets and speaks to your desired audiences
• Today¿s websites¿from ¿must dö¿ to ¿definitely don¿t¿¿
• The Ten Foundational Best Practices for law firm websites
• The latest survey of the AmLaw Global 50 websites
• Today¿s technologies and platforms
• Website timelines, budgets, hosting, and contracts
• Announcing, growing, and promoting your website
• Mobile sites¿so critical today!
• Social media ins and outs
• E-mail marketing
• Multimedia content including videos, podcasts, and webinars
• Search engine optimization (SEO)
• Website vendors and other consultants
• Analytics and measuring your ROI
• The ethics of client development using technology and the Internet