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The Layout Book

Autor Gavin Ambrose
en Limba Engleză Paperback – 4 sep 2024
This book explores layout in the broadest sense. As a fundamental aspect of graphic design in all its forms, you need to understand the basic principles in order to create effective designs whatever the medium or format - and with the basics mastered, you can develop your own styles and approaches. This book gives you all the tools to become an expert in using and designing layouts that work well. - Exploring sizing, grids, orientation and balance - Working with hierarchies, proportion and alignment - Understanding industry standards and measurements This new edition brings you even more on designing for digital and mobile, as well as brand new workshops with downloadable assets for you to use in your own layouts. More real-world examples show works-in-progress from international designers, alongside more theory throughout to support your design choices.Combining historical examples and the latest innovative styles along with practical guidance, interviews and helpful downloads, this is essential reading for students of graphic and visual communication design.
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Specificații

ISBN-13: 9781350298811
ISBN-10: 1350298816
Pagini: 224
Ilustrații: 200 colour illus
Dimensiuni: 270 x 210 x 25 mm
Greutate: 0.45 kg
Ediția:3
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Locul publicării:London, United Kingdom

Caracteristici

Written by one of the leading authors on applied design skills with over 20 books to his name, Gavin Ambrose knows exactly what students need to know and how to best to provide it. His previous books for us have been translated into Chinese, Korean, German, French, Spanish and Greek and his titles have sold over 150,000 copies in print alone

Notă biografică

Gavin Ambrose teaches the Graphic Design BA at the University of Brighton. He is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging, including Layout for Graphic Designers, the Fundamentals of Graphic Design, Design Genius and the Basics Design and Basics Graphic Design series of books.

Cuprins

Introduction 1 Historical Context 2 Basic Principles and 'rules' Examples / Case studiesWorkshopsExercises 3 Grids and Formations Examples / Case studiesWorkshopsExercises 4 Objects on a page Examples / Case studiesWorkshopsExercises Glossary Index