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The Leader as Communicator: Strategies and Tactics to Build Loyalty, Focus Effort, and Spark Creativity

Autor Robert MAI, Alan Akerson
en Limba Engleză Paperback – 24 apr 2003
This insightful book demonstrates how to become a stronger, more confident leader -- one who can use communication to build alignment, enthusiasm, and productivity.
In turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. Smart executives realize that leadership communication isn’t a matter of "making nice," but a strategic necessity.
Organized around an original model defining the important communication roles a leader must fill, The Leader as Communicator examines roles as diverse as:
  • trust-builder and critic,
  • renewal champion and navigator,
  • learning advocate and provocateur.
The book presents case studies of organizations including Cadillac, Emerson, and Saturn, plus dozens of other examples. Packed with strategies and tactics showing how leaders can shape the communications climate of their organizations, The Leader as Communicator culminates with assessment exercises that let readers measure their own communication skills.
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Specificații

ISBN-13: 9780814409961
ISBN-10: 0814409962
Pagini: 272
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.36 kg
Ediția:Specială
Editura: Amacom
Colecția Amacom
Locul publicării:Nashville, United States

Descriere

This insightful book demonstrates how to become a stronger, more confident leader -- one who can use communication to build alignment, enthusiasm, and productivity.
In turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. Smart executives realize that leadership communication isn’t a matter of "making nice," but a strategic necessity.
Organized around an original model defining the important communication roles a leader must fill, The Leader as Communicator examines roles as diverse as:
  • trust-builder and critic,
  • renewal champion and navigator,
  • learning advocate and provocateur.
The book presents case studies of organizations including Cadillac, Emerson, and Saturn, plus dozens of other examples. Packed with strategies and tactics showing how leaders can shape the communications climate of their organizations, The Leader as Communicator culminates with assessment exercises that let readers measure their own communication skills.