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The Leadership Imperative: Technology Adoption and Strategic Management in Travel Firms in Jamaica de Andrew Spencer

The Leadership Imperative: Technology Adoption and Strategic Management in Travel Firms in Jamaica

Autor Andrew Spencer
en Limba Engleză Hardback – 31 dec 2012
A work that combines the fields of e-tourism adoption and strategic management and identifies the combination of antecedents of technology adoption by distilling factors to identify the key determinant of the adoption of the internet for sales and marketing purposes in small, owner-managed travel firms.
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Specificații

ISBN-13: 9781443842495
ISBN-10: 1443842494
Pagini: 225
Greutate: 0 kg
Ediția:New.
Editura: Cambridge Scholars Publishing

Notă biografică

Andrew Spencer is a lecturer in Tourism Management at the University of the West Indies, Mona and holds a PhD from the School of Tourism at Bournemouth University in the United Kingdom. His research focuses on the determinants of technology adoption for travel retailers with particular emphasis on the strategic management implications and leadership imperatives for owner-managers. Dr. Spencer's other educational achievements include a BSc. (honours) in Tourism Management and a MSc. in Tourism and Hospitality Management from the University of West Indies. He has published in leading international journals and presented at conferences on the areas of the travel supply chain, tourism distribution channels, tourism advertising effectiveness, small hotel competitiveness, and gender issues in the hospitality sector. He has also engaged in consultancy with the United Nations Environment Programme and has worked closely with the Jamaica Tourist Board to conduct training for faculty advisors to tourism action clubs in schools across Jamaica.