The backlash against feminism has been documented powerfully by Naomi Wolf and Susan Faludi: within the lesbian community too, there has been a parallel backlash. A lesbian sex industry is now making a profit from womens oppression, teaching lesbians to turn the pain of abuse and subordination into 'pleasure' and calling it liberation. Feminist theorist Sheila Jeffreys challenges the patriarchal and racist assumptions of the sex industry. In The Lesbian Heresy she advocates the continued creation of lesbian culture, community, friendship and ethics based on principles of equality and resistance. And for this call to freedom, lesbian feminists are deemed heretics.